Product Engineering | Mobility, Web
Parenting media platform on Web and Mobile with social features
India’s top Parenting media company with presence in print publication, web platform and Mobile applications on iOS and Android. The increasing trend of urbanization in India has reduced support from family members and neighbourhood, for today’s young parents to raise their children. They often search on internet for help where mostly the content unreliable or unrelated to their culture. There were also no sophisticated online communities for them to connect and share useful information.
It was an idea to product development. A robust digital media platform was built on web and mobile (iOS and Android) with loads of social community features. It has a smart content management system for managing original content development as well as curation of content from the internet. Clipbooks and social communities are unique features of this media platform.
Web traffic registers over 1.5 lakhs visits and 80,000 unique page views per month. More than 1000 brands use the platform to reach out to the parenting communities.